Marketing is an integrated process through which companies create value for customers and build strong consumer relationships in order to capture sales from customers in return. This is achievable, but many small and medium businesses are bewildered with the wide range of skills required to be competitive. There are many functions you can certainly accomplish for yourself if you had the time. Major companies consider it more practical and efficient, in terms of hours, dollars and economic cost, to have a specialist undertake these functions. If it works for big business, could specialist assistance work for your business?