SEO generally has a very high return on investment because people using search engines have high intent to purchase. That means that rather than having to convince someone that they need your service, SEO visitors have already indicated their interest by searching for keywords that match your business category. SEO typically shows up as one of the lowest cost lead sources in annual surveys of marketers.
Depending on your target market, you can run either one or both Local SEO and General SEO.
Local Search Engine Optimization (SEO) is a type of online marketing that helps businesses increase search engine traffic based on map placement for geographic related keywords. While there is some similarity between tactics used for general SEO versus Local SEO, the local algorithm for ranking is different from the general search algorithm. The Local SEO results are the fastest way for local businesses to get placement in search engine results page. Local SEO works best for businesses that have established local operations in one or more locations. National companies without local addresses cannot create local business profiles.
General SEO refers to a series of coordinated steps that increase the chance of your website showing in the search engine results page (SERP). People also refer to this presence in the SERP as organic rankings. Presence on the SERP for terms important to your organization leads to increased traffic and leads from your website. While the organization does not pay for each visitor to the website from organic search results, there is ongoing effort and time required to optimize the website and achieve top rankings.
HOW ONLINESOFT DELIVERS LOCAL SEO
For Local SEO, Onlinesoft helps verify your profile on Google+ Local, Yahoo and Bing. Each requires a postcard address verification. Our software lets you know when those cards will arrive and provides a way for you to give us the verification information. Once your listing is verified, we use content from your website and onboarding questionnaire to add photos, videos and other business information.
We submit your business NAP (Name Address Phone) to national and local business directories. These business listings build credibility for your local listing. One of the most important citations for your business profiles is your website. We provide specific local seo recommendations for your website. We work with you to get customers to add reviews to your local pages. We setup an email program and provide badges for your website. Reviews improve the authority of your local profile and also give potential customers more information about your business. Additionally, many of the local sites allow you to periodically update an offer or special. We’ll help keep your local listings updated with new information.
HOW ONLINESOFT DELIVERS GENERAL SEO
For General SEO, Onlinesoft works with you to determine the best keyword targets. We use your current site traffic, keyword research tools and your business strategy to determine the target keywords that your prospects are using when looking for your business. We then create keyword relevant articles for your targeted keywords each month. The content is developed so that one article can be used several times during the link-building phase of the project.
Our ongoing link-building program distributes that content to one of the 1000 sites that accept user-generated content. Each of the articles links back to your site with relevant anchor text. Although the primary purpose of these submissions is links to the target site, the client may receive some referral traffic from the submissions. If desired, we can also use the content for blogging. Finally, all submissions are added to social bookmarking sites and other locations to improve the indexing of the content by search engines.
Any confirmed links are included in our linking rotation so that some new articles may link to other articles or social bookmarks. The process increases the value of the links into your site.
HOW ONLINESOFT DELIVERS REPORT
All of our activities are available for client review through our SEO dashboard. In addition to the actions, we track rankings on a daily basis for each targeted keyword.